San Antonio Economic Development Foundation is now Greater: SATX

San Antonio Economic Development Foundation is now Greater: SATX

The San Antonio Economic Development Foundation announced Tuesday a name change to reflect its more regional approach to economic development.

The organization’s new identity, Greater: SATX Regional Economic Partnership, comes nearly five decades since the organization was founded for the purpose of attracting new businesses to the city.

But the economic development group’s name had in recent years “proven to be limiting and unclear,” said Jenna Saucedo-Herrera, president and CEO of Greater: SATX.

“Our organization has evolved past our name,” she stated in a post on LinkedIn. “We’ve reached a pivotal point in our history to be and do greater than anything our organization has ever done before.”

The new name better represents the entire region that the economic development organization promotes — and its purpose.

Greater: SATX’s new branding

Through partnerships with others working to promote South Texas as a good place to do business, the region that Greater: SATX supports now encompasses all of Bexar County and seven surrounding counties.

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