How to come up with a company name

How to come up with a company name

Many people who have set up companies say that sometimes a bigger problem than the line of business itself is coming up with a company name. It should be easy to pronounce and write down. Sometimes we will dictate it to someone, e.g. .on the phone – it should be easy for the other person to understand what we are saying. The names we come up with are often not words that already exist. Sometimes they are parts of 2-3 words folded into one.

People who try to come up with a company name on their own often have trouble achieving the desired effect. It is important to remember that the name of a company, is like the name given to a child: there will be one for the entire existence of that company. Hence, it is so important to achieve the perfect result when looking for a name. For this reason, it is important to be aware of the different ways to create a company name.


Ways to come up with a company name

If you need a name that is catchy, memorable, and truly unique, then you need to know how it can be created. Here’s a look at the most popular options.


Company name generator

If your goal is to create a distinctive name for your company, then you should look into name generators such as Turbologo. Some are completely free – it’s worth paying attention to. How do you get started with generators? Usually, you need to enter 2 to several words into the generator. These can be:

  • the name of the owner;
  • some specific location;
  • the subject of the activity;
  • the main product.

On this basis, the generator will offer us at least some options. Importantly, it is sometimes worth using several generators.

There are some people who, influenced by the suggestions obtained in this way, come up with a company name themselves, which, however, is not identical to any of the suggestions received from the generators. These people emphasize, however, that the generators proved to be very helpful here anyway. This is because they showed new possibilities for searching, combining, etc.

If a person gets more than one solution and doesn‘t know which one to go for, one can ask family and friends which name they think is best. In naming companies, it is not worth relying on chance. At any rate, not when you don’t yet have any idea what to consider when creating a name.


Come up with a company name for yourself

Creating a good name consists of several stages. The analysis should begin with a review of the vocabulary of the industry. In the next step, you should plot and write down, all the proposals that seem interesting. After selecting the best ones, it is a good idea to return to the topic the next day to “with fresh eyes” select a few of the aptest proposals. For this cliques of options, you should check the availability of the domain. The selected names should also be checked in Google results. The last step is to verify what the selected names mean in other languages – an ordinary online dictionary will suffice for this. After such analysis, all you need to do is choose the most interesting proposal.



The right name hits the given ground in the memory of potential customers. Thus, it gives the company itself a better chance of getting off to a good start. And this is, after all, important. Every company is created to grow and bring income to the owner and employees. And its name has a certain, and considerable, influence on what path it will take to attract the right number of customers.

With company names it’s like with names – we don’t want them to ridicule us, or seem too clumsy and rejecting. It’s also important to remember that a company name is sometimes literally the 1st thing about a company that goes out into the world – so it should be a good business card.

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