Google Advertising is a paid advertising platform that comes under a marketing channel called Pay-Per-Click (PPC), where you pay per click or per impression (CPM) on the (advertiser) ad.
Google Advertising is an effective way to bring qualified traffic, or well-meaning customers, to your business by searching for the products and services you offer. With Google ads, you can increase your website traffic, get more phone calls, and increase your in-store visits.
Why advertise on Google?
Google is the most used search engine, receiving over 5 billion search queries daily. Needless to say, Google’s advertising platform has been around for almost two decades, giving it some seniority in the field of paid advertising.
Google is a tool that people around the world use to ask questions that are answered with a combination of paid advertising and organic results.
The best way to advertise Google
If you’ve tried unsuccessfully to advertise on Google, don’t give up. There can be many reasons why your Google ads are performing poorly. Let’s cover some of the best practices of Google Advertising.
- Use the PPC plan template.
Use of Planner manages your PPC projects. With PPC plan templates from Google and HubSpot, you can see how your ads appear online, count your characters, and organize all your campaigns in one place.
- Avoid broad keywords.
When it comes to your keywords, you need to get them right, which is why testing and adaptation should be part of your strategy. If your keywords are too broad, Google will place your ad in the wrong audience, which means fewer clicks and higher advertising costs.
- Don’t run irrelevant ads.
If your ad does not match the intent of the searcher, you will not receive enough clicks to justify your advertising costs. Your headline and ad copy need to match the keywords profits bidding on, and your ad marketing searcher needs to address any issues.
- Improve your Quality Score (QS).
Your Quality Score (QS) is how Google determines how your ad should rank. The higher your rank, the better your rankings will be. If your Quality Score is low, your ad will be less likely to see you and less likely to convert. Google will tell you your Quality Score, but it’s up to you to improve it.
- Improve your ad landing page.
Your efforts should not stop with your ad – the user experience after the click is just as important.
What do your users see when they click on your ad? Is your landing page suitable for conversions, that is, does it use the same keywords? Does the page address your user’s pain or answer their question? Your user should experience a smooth transition through conversions.
How to use and create Google ads
Setting up your paid campaigns on Google is relatively easy (and fast), mostly because the platform takes you through the setup and provides helpful hints along the way. Once you visit the Google Advertising site and click “Start Now,” you’ll be taken several steps to get your ads up and running. If you’ve created your own ad copy and / or images, the setup won’t take you more than 10 minutes.
Now that you have the Google Advertising Certificate that I gave you, Mobidia Academy is a Google Advertising Specialist.
With more than 1.2 million advertisers and the company’s recent dominance in the mobile search advertising market, Google Ads is poised to continue its amazing success in the years to come.